Janet the Jeweler and 'Holes for the Homeless'

My mom, a gorgeous 61 years young, would say of my [ear] piercings...

MA: Girl, you don't need another hole in your head!

ME [insolent teenage tone]: Well, ma, what if the holes helped the homeless of LA? What about that?!

Ma touches her ear.

Jeweler, Janet Rothstein of J. Rothstein & Co. of Beverly Hills, began an ear piercing promotion, in honor of Valentine's Day, for the homeless. A percentage of the $20 ear piercings will directly benefit the homeless men, women, and children who Janet meets everyday in downtown-LA's Jewelry District. J. Rothstein is also offering 10% off piercings and jewelry if you bring in donations of food and clothing.

Ma, when you come to visit, we'll get your second hole and lend a helping ear!

J. Rothstein Jewelers

8950 W. Olympic Blvd. #209 (at LaPeer)

Beverly Hills, CA 90211

(310) 858-3805

www.rothsteinjewelers.com

[WARNING: Do not send your old, gold jewelry in any of those crazy mailers. I wanted to re-purpose some jewelry, so I Google-searched reputable jewelers in the Pico-Hauser area. My search ended in J. Rothstein, the closest and I think best jeweler near our 'hood. Janet will re-work your jewelry into something fabulous and if you have 'old, gold jewelry,' it can pay for the labor and craftsmanship, depending on what you have done. Last I checked, the price of gold was $943.80!]